McDonald’s

McDonald's is an American operator and franchisor of fast food restaurants worldwide and the world's highest-selling fast food company. With a turnover of 23.2 billion US dollars and a profit of 7.5 billion dollars, McDonald's is one of the 250 largest companies in the world. For the first time, McDonald's adopts a uniform global image and enters a new era of marketing with the claim "I love it™": young, powerful, full of enjoyment and joie de vivre.